Peer to Peer ride sharing app, Uber officially launched their Ride Pass monthly subscription service offering riders a discounted, flat rate price on their ride share. The subscription is designed to give a guarantee to riders with cheaper rides, especially during peak hours. Uber’s Ride Pass rolled out on October 30th in select cities including Los Angeles, Austin, Miami, Orlando and Denver. In Los Angeles, prices start at $24.99 and in other cities, the price is as low as $14.99. Riders who are interested in purchasing the subscription can access the option right from their app. Uber stated “Ride Pass is designed to take the guesswork out of riding so you can confidently plan your day with Uber without any unwelcome surprises.”
People in Los Angeles, California are asking if the Ride Pass is worth it. With multiple factors to think of, such as, how often are you riding with Uber, with the activation fee in L.A. starting at $24.99, I’d say it’s key that the rider uses Uber often. Uber states that their estimation is the average user will save 15 to 20 percent compared to how much the rider would normally spend on rides. This is especially useful when weather is bad or there is lots of traffic and Uber increases the price for a single ride. For those who use Uber daily and rely on the app for transportation to and from work and for a night out on the town, they will most likely benefit from the new program.
Many Utahns are wondering when will Uber decide to make Ride Share available in Utah. There is no official word from Uber, however, with Denver receiving one of the first options, I take this as a good sign that Salt Lake City might be next in line. We will have to stay tuned to find out what cities are selected next and if Utah is in line for the Ride Pass program.