In the beauty industry, advancements in emerging technologies such as developments with AI and Augmented Reality continue to revolutionize how popular beauty brands and salon professionals connect with us consumers and target specific niche audiences. As a driver, technological advancements can increase sales and influence the trajectory of well established beauty brands including popular brands like L’Oreal, who has began leveraging the artificial intelligence (AI)-based Sprinklr customer experience management platform in order to to help their customers receive personalized answers to the complete L’Oreal product line. L’Oreal plans to integrate this AI technology on all of their social media and messaging channels.
Recently John Paul Mitchell Systems revealed a new AI proprietary technology designed for hair professionals offering hair consultations. Utilizing an advanced artificial intelligence to display magnified images and evaluate the conditions of the scalp and hair strands, John Paul Mitchell’s Hair AI™ is powered by FitSkin™ takes hair consultations to the next level increasing hair professionals revenue in the process.
“At JPMS, we’re committed to salon professionals and helping them succeed,” says Jason Yates, JPMS COO. “By partnering with FitSkin to develop a proprietary technology that will enhance the guest’s salon experience, we honor our promise to help stylists strengthen their business. We feel this innovation will elevate our highly talented stylists to a whole new level, and can’t wait to put this next generation technology in the hands of our hairdressers around the world.”
Augmented reality including augmented smart mirrors are being integrated by beauty brands to assist consumers with selecting products and matching colors and styles. One beauty brand to pioneer Augmented Reality into their marketing integrations is Ulta, and their virtual try-on beauty tool, GLAMlab. Since the pandemic, Ulta has seen a sharp increase in users for the app with more than 50 million shades of foundation digitally swatched within the app. Proven Skincare is a consumer app that uses machine learning to create custom formulas and individual skincare regimens based on a customer’s unique skin type. By utilizing an in-depth skin quiz, Proven creates custom formulas unique to the user’s skin tone. Proven then mails you a kit that includes a cleanser, day moisturizer, and night cream or you can opt for just a single product.
As consumers continue to influence the way beauty brands connect with audiences to sell products, we are sure to see new innovative ways brands offer their products, especially as consumers become more comfortable with the use of Augmented Reality and AI when shopping for beauty products.