One of the largest travel trade shows in the world, ITB Berlin, kicked off yesterday in Berlin, Germany. Representatives and exhibitors from over 181 countries and regions around the world came together in Berlin to celebrate the future of travel and tourism. The five day trade fair will host business networking events and showcase various global destinations through innovative technologies including VR experiences and engagement events from international speakers.
As the official partner country of ITB Berlin this year, Malaysia focused in on eco-tourism in small villages and the advantages that tourism can have for hyper-local economies. Led by Tourism, Arts and Culture Minister Datuk Mohamaddin Ketapi, the trade fair kicked off with an opening ceremony featuring a beautifully choreographed, traditional Malaysian dance and music performance.
At this year’s ITB Berlin, the Virtual Reality Lab will focus on Virtual Reality and Augmented Reality, demonstrating how VR and AR will play an influential role in tourism sales. The week of events started out with Robert Eysoldt, creative consultant at Zerooverhead Consulting, giving an introduction to the Virtual Reality Lab. This included examples of destination VR and was followed with discussion on the challenges that may come with tourism VR and AR experiences.
Aimed to promote Greece cuisine at hotels within Greece and travelers abroad, the “Greek Breakfast” initiative offers Greek inspired recipes infused with local products from Greece.