The 21st century has seen subtle shifts in the direction of fashion trends influenced by pop culture and advancements in fashion technology. We certainly live in an exciting, creatively stimulating time, and for fashion creatives an environment for designers and innovators to utilize the latest fashion technology as tools to offer unique experiences along with the clothes and concepts they produce.
Cities like NYC, LA and across the pond in Paris and Milan may still lead the way in offering fashion hubs and the most ideal environment for fashion designers to hone their craft. Yet as we develop more within the metaverse and combine this with recent inventions, designers and brands can utilize innovation to reach new heights for their brands.
Tech giants and fashion icons are collaborating together to work on new innovations with smart clothing and wearable technology. Levi’s recently partnered with Google for the creation of The Commuter x Jacquard. This spin on the classic denim jacket comes equipped with bluetooth technology that keeps you connected to your smartphone We are not living in the same reality that our grandparents lived in and this is not the same classic jacket.
With the invention of IoT technology, the fashion industry has a vast amount of possibilities of how to implement the technology in future apparel. Smart fabrics promise to be a game changer for athletes with the ability to directly communicate with clothes regulating the temperate of outfits and the ability to cool or heat the body.
Even Walmart has gotten into the virtual game when the company acquired Zeekit, a leading virtual fitting room platform and began offering virtual fitting rooms for interested buyers to help try on clothes fairly easy. Walmart mentions Levi’s being one of the brands you can try on, I wonder if they have The Commuter jacket available to try on.
Companies are investing heavily in Augmented Reality (AR), and Virtual Reality (VR) as well as Artificial Intelligence with the intention of creating a more immersive experience. Last February fashion boutique Machine-A partnered with the Institute of Digital Fashion and together launched an augmented store environment. This was for promotional purpose for the London Fashion Week collections of designers.