The 21st century fashion world is an exciting, creatively stimulating environment for designers and innovators to be living in. Our world is the fashion designers oyster and throughout the world, innovation in technology has been changing and influencing almost every aspect of our modern lives. Modern and technology are almost one and the same and this is true for the technology changing what fashion designs are being selected for production, as well as the marketing techniques used and how they are being sold both online and offline.
Due to the COVID-19 pandemic, 2020 was recorded as being the worse year on record for the fashion industry. As sales slumped drastically leaders in fashion seem to not be too worried as many have noticed a great time ahead in fashion for those who can afford to invest in technology. Designers are investing in the 3D imaging the designer utilizes algorithms of the patterns through sensors fitted to mannequins. These sensors transmit the data to the automatic scan and cut machines.
Now that we are accelerating into mid-2021 industry trends are paving the way to shopping shifting to digital channels and consumers continuing to champion fairness and social justice. Indeed, many fashion companies have taken time during the crisis to reshape their business models, streamline their operations, and sharpen their customer propositions.
Tech giants and fashion icons are collaborating together to work on new innovations with smart clothing and wearable technology. Levi’s recently partnered with Google for the creation of The Commuter x Jacquard. This spin on the classic denim jacket comes equipped with bluetooth technology that keeps you connected to your smartphone We are not living in the same reality that our grandparents lived in and this is not the same classic jacket.
With the invention of IoT technology, the fashion industry has a vast amount of possibilities of how to implement the technology in future apparel. Smart fabrics promise to be a game changer for athletes with the ability to directly communicate with clothes regulating the temperate of outfits and the ability to cool or heat the body.
Even Walmart has gotten into the virtual game when the company acquired Zeekit, a leading virtual fitting room platform and began offering virtual fitting rooms for interested buyers to help try on clothes fairly easy. Walmart mentions Levi’s being one of the brands you can try on, I wonder if they have The Commuter jacket available to try on.
Companies are investing heavily in Augmented Reality (AR), and Virtual Reality (VR) as well as Artificial Intelligence with the intention of creating a more immersive experience. Last February fashion boutique Machine-A partnered with the Institute of Digital Fashion and together launched an augmented store environment. This was for promotional purpose for the London Fashion Week collections of designers.