In Berlin, Germany, countries from all parts of the world came together for ITB Berlin. In it’s 53rd year, the largest travel trade show in the world celebrated travel and tourism from 6 different continents from March 6th-10th 20 and a total attendance this year of 160,000. This year, Malaysia was the partner sponsor and offered visitors a look into what Malaysia has in store to attract visitors to it’s country in the future including it’s focus on ecological sustainability.
Travel emissions, climate protection and sustainability. These were key topics of discussion at ITB Berlin this year. Along with human rights and social justice issues, panel discussions and presentations from countries around the world including Mexico, Russia, the Philippines, Dominica, the Western Balkans and this year’s partner sponsor for ITB Berlin, Malaysia made ecological sustainability and social responsibility a major highlight to attract visitors and expand tourism.
Philippines agenda in Berlin, Germany for ITB included it’s desire to boost sustainable tourism in the country through community based projects in local Filipino communities. At The Philippines stand during ITB, unique Filipino dishes were prepared by Asia’s famed female chef, Margarita Fores. The cuisine included some indigenous elements from tribes in Samar, Kalinga, the T’Boli, adobo, laing na hipon, and adlai. Kiddo Cosio and Sly Samonte of El Union Coffee were onsite serving up fresh Filipino coffee.
Throughout the trade fair, many country’s utilized Virtual Reality headsets to showcase their countries beauty and popular attractions. At the ITB Virtual Reality Lab visitors were able to use VR goggles to walk around New York City and to check out hotel rooms prior to booking.
ITB Berlin happened during International Women’s Day and throughout the trade fair, countries celebrated women and the international holiday. ITB celebrated the achievements of women with the Celebrating Her Awards.