When Benny Blanco announced on Instagram earlier this week that he would be releasing his own music, I knew he would not disappoint. The multi-platinum, Grammy winning producer is responsible for some of this decades most memorable songs. Benny has worked with Rihanna, Justin Bieber, Sia, Ed Sheeran, Maroon 5, Katy Perry, Kesha, The Weeknd, Selena Gomez, Wiz Khalifa, and most recently produced tracks on Kanye West’s Ye album.
Benny Blanco’s “Eastside” features Khalid and Halsey and the single was released under Benny Blanco’s own label, Friends Keep Secrets/Interscope Records. In the music video, directed by Jake Schreier, we are introduced to Benny Blanco’s home town in Reston, Virginia and the park where Benny would partake in recreational activities and the first girl Benny asked out on a date. We then are introduced to Ashley Nicolette Frangipane (Halsey) and learn about her hometown in New Jersey, and the first girl she fell in love with.
For the foreseeable near future, Benny Blanco is set to dominate the airwaves as a producer, songwriter and possibly as a music artist in his own shape and form.