AT&T has kicked off the Toronto Film Festival this year by taking over the Le Germain Hotel Toronto Mercer to debut a new activation entitled AT&T On Location celebrating independent film with a full schedule of celebration that includes cocktail parties, cast dinners, and a chill coffee style lounge space featuring the Central Perk couch from “Friends”. in honor of the 25th anniversary of the show’s premiere.
The first day brought filmmakers and talent that included Jessica Biel, Raffey Cassidy, Bryce Dallas Howard, Dev Patel, Tilda Cobham-Hervey and a long list of talent and stars from films premiering at this year’s Toronto Film Festival. On Location also acted as the home for the Variety Studio presented by AT&T. The portrait and video studio for A-list actors.