This week, in Cannes, France, at the Cannes Lions Festival, leaders in the creative world of marketing and advertising came together with tech companies, social media platforms, consultancy groups, and entertainment/media companies to celebrate the creative world of advertising and marketing. The honors include awards in innovation, creativity, and design as well as specific awards for health & wellness, pharma, and outdoor. You may review Style Utah’s complete list of Cannes Lions to get the details on the awards.
The big winners include awards from Apple who won two grand prize winners at Cannes Lions this year. One award for the Grand Prix Cannes Entertainment award for Apple’s “Welcome Home” and a second award for Apple’s In-Store Experience.
One of two Grand Prix given out for the Cannes Entertainment awards went to Apple’s “Welcome Home,” long-form ad for the for the HomePod. Apple collaborated with filmmaker Spike Jonze to create the ad for the HomePod. “Welcome Home” also featured music from Anderson Paak’s “‘Til It’s Over” and stars FKA Twigs.
Apple’s In-Store Experience Programme was activated in 501 stores as the retail stores became creativity hubs encouraging the development of creativity in local communities with music labs, coding classes and with coding masterclasses, and programs designed for kids.
Jay-Z’s music video for the track “Smile” won the Grand Prix in the category of Entertainment Lions for Music. The music video was directed by Miles Jay and was created as a tribute, telling the very personal story of Jay’s mother Gloria Carter. In the music video, we see the story of a young Gloria Carter and her struggle with hiding being gay. At the end of the video, Gloria Carter delivers a poem written by Gloria entitled “Living in the Shadows.” The work brought Feldman to tears as she explained why it delivered. It was remarkable for “one of the singular most important people in hip-hop culture to take on that issue with such honesty and integrity,” she said.
The category honors creative musical collaborations and original music content, and the jury was led by Lori Feldman, EVP-Strategic marketing, Warner Brothers Records. Other gold awards were given to Spotify New York for “David Bowie is here” and to the London Alley (Los Angeles), for its campaign for the National Suicide Prevention Hotline.